We live in a 24/7 global economy that is more dependent than ever on technology. Even the technology of small and medium sized businesses (SMBs) houses sensitive digital data – employee and customer information, internal emails, documents and financial records, sales orders and transaction histories. Not to mention applications and programs critical to daily business function and services. Employees at SMBs require continuous access to the critical business data needed to meet the demands of the customers or clients they service. They even want this access while they’re at home or on the go running errands. To satisfy this demand, many companies and organizations now allow employees to BYOD (Bring-Your-Own-Device) and “do business” using their personal laptops, tablets and mobile phones. The web, Wi-Fi networks and mobile devices with robust memory and battery life have made this constant access to a SMBs back office infrastructure a reality. Regrettably this flexibility and freedom is accompanied by an ominous risk of data loss.
Just a single data loss or breach can be costly to SMBs. Data losses and leaks come with lingering continuous costs that many SMBs cannot easily shake or overcome. Revenue is lost if employee productivity and customer accessibility/service are stalled by data loss. The expenses associated with internal research and investigation, system repair and maintenance, and data security protection are another heavy price SMBs must pay. If cybercrime is involved, affected customers must be notified, the potential exists for litigation, and many customers will likely never return due to mistrust.
While corporate-level data losses are well publicized, many SMBs mistakenly believe their data isn’t at risk. This mistake can prove to be a costly one.
- Following a significant data loss, it is estimated that SMBs can lose up to 25% in daily revenue by the end of the first week.
- According to the National Archives & Records Administration in Washington, 93% of companies that have experienced data loss, and prolonged downtime for ten or more days have filed for bankruptcy within twelve months of the incident. 50% wasted no time and filed for bankruptcy immediately. 43% of companies with no data recovery and business continuity plan actually go out of business following a major data loss. How quickly can your business be restored if critical data is lost? When was the last time backup processes were tested to ensure all data is recoverable and business operations are quickly restored?
- A survey conducted by Symantec SMB revealed that fewer than half of SMBs surveyed backup their data each week. Only 23% of those surveyed said they backup data every day and have a business continuity plan in place.
- The percentage of cybercriminal attacks targeting businesses with fewer than 250 employees doubled in 2012. The vulnerabilities of naïve small business owners have been noted, and hackers have now placed the proverbial bull’s-eye on these perceived weak links.
If sensitive customer data is leaked, SMBs may face overwhelming financial liabilities, which could include reimbursing affected customers and legal fees.
Businesses today are playing on a much bigger playing field than they were two decades ago. Any SMB that trusts the security and backup of critical business data with a limited and overburdened in-house IT team, or forsakes internal IT support altogether for emergency on-call help when things go bad (Break/Fix Mentality), is playing with fire and begging to be burned.
Any disruptive or invasive technological event – even the smallest of incidents – can have an amplified impact on day-to-day business and profitability. Being proactive with data recovery solutions, and having emergency response procedures in place prior to a disruption or data disaster, is the only way to get critical data restored immediately to the data center, minimize downtime, protect customer and client data and soften the impact of such events.
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