Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: “My website looks great, but I am not able to convert” or “I invested so much into creating my website, but I don’t get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website. 1. Content – Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don’t fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate. 2. Testimonials – Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers. 3. Social Media Icons – Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there – that way they will hear more about you from your fans at the social network. 4. Contact Information – Tell your web visitors how to get in touch with you. They shouldn’t have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use. 5. Tracking – Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc. 6. Loading Time – Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result. 7. SEO – Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.
Special Lunch Event November 14th at Bent Tree Tower II
AMP Up Your LinkedIn Profile:
Want to get more out of THE social media site for professionals?
Join us for Lunch!
- Be Searchable
- Be FOUND
- Be Interesting
- BE CONTACTED!
THE social media site for professionals is LinkedIn.
Are you getting enough “juice” from your profile?
Are the right people finding you? Do you stand out if/when they do?
Make your Profile POP! Treat your headline like a headline!
Make LinkedIn work for you…
AMP UP your profile!
Please join us in Addison for an informative lunch and learn on this valuable business tool. Lunch will be provided.
Come learn about formatting, keywords, recommendations, and more.
Thursday, November 14, 2013
From 12:00 p.m. – 1:30 p.m.
Bent Tree Tower II
16479 Dallas Parkway, 3rd Floor
Addison, TX 75001
Space is limited,
Please register here
Social Media for Attorneys: Managing the Risks and Rewards of the New Word-of-Mouth (for CLE)
At Tower Club Dallas on Thursday, May 24th from 11:30-1:00. Lunch will be provided.
Register at: http://www.truesynergy.eventbrite.com
This presentation is designed to show how lawyers can incorporate social media as a practical, easy-to-maintain reputation management tool regardless of time constraints or technical proficiency. Attendees will gain a working, practical knowledge of the basic use, accepted etiquette and ethical rules for this new technology.
In addition to a review of the Texas Disciplinary Rules of Professional Conduct and discussion on compliance relating to social media in general, the program covers the basics of developing a LinkedIn profile, a brief review of relevant peer-to-peer social media sites designed specifically for the legal profession, and suggestions for optimizing compliance and the reputation management aspects of social networking in general.
This program is designed to inform and educate both experienced and entry-level attorneys on best practices for developing compliant and effective social media profiles, and how utilization of these tools can help them with risk management, reputation management and client service.
Legal professionals, if you’ve ever wondered what you can and cannot, or should and should not, do on LinkedIn, Facebook, Twitter, etc., this fantastic event is for you!
Attorneys, legal marketers, if you know you should be using social media, but you’re missing the boat, DO NOT MISS THIS!
Members of the State Bar Of Texas, need ethics credit? This is absolutely an excellent way to get some.
Educational session with real, practical information that you can take away and use immediately to either start using social media, improve your social media strategy, or even make sure you’re compliant in what you’re doing now.
Please get more details and register at: http://www.truesynergy.eventbrite.com
Don’t forget this Friday… Wow, the BBA has scored big-time with this month’s speaker! Jeff Brady… veteran broadcast journalist… news anchor… entrepreneur and founder of Brady Media Group. Join us for this month’s Connect Lunch on Sept 2nd 11:30A… Register at http://www.brookhavenbusinessalliance.com/events.html He’s covered foreign wars, Presidential election campaigns, the Space Shuttle program and the Superbowl. After serving in the first Gulf War and as a US Marine Corps Captain in the Middle East our speaker spent twenty years honing his broadcasting expertise. Today he and team help organizations and individuals refine their message to resonate with audiences of one to one million.
We took July off for the holiday but are back in full force with Curtis Thornton, founder and Chief Architect for Blue Ocean. Curtis will be speaking on Web Video, the newest wave in building your business. Curtis explains strategic ways technology can help companies unleash their vision, reduce costs, and take relationships to new levels. As a sought after speaker, he has traveled around the country speaking on topics ranging from vision, leadership, customer service, and web video. Read his blog at TheBlueHaze.tv Join us for exceptional networking, great chef’s table and this communication workshop for $15 pay at door (cash or check) or charge to Club Corp. account. Register at http://www.brookhavenbusinessalliance.com/events.html
Quiz: By how much did small businesses increase their search engine advertising spending in 2009?
A. 91 percent
B. 59 percent
C. 74 percent
Over the last couple weeks I have had several discussions with friends regarding the value of social media and business. To many, it all just seems to be a waste of time. If you don’t get it, just watch this classic video from almost a year ago, it explains it all.