Join us at the Brookhaven Business Alliance Connect Lunch on Nov. 4th

Hear Jeff talk about Conversation Starters vs. Conversation Killers – How to tell people what you do so they want to know more. And tell their friends about you.

Improve Your Results!

Conversation Starters vs. Conversation Killers

When someone asks you what you do, is your answer a conversation starter or a conversation killer?

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At a business event:

  • Are people asking you questions about your business?
  • Or are they moving on to the next conversation?
  • Are you telling people the results of doing business with you?

Your Conversation Starter answers the questions most important to your listeners.

Jeff Klein of Klein Creative teaches you how to dump Conversation Killers and say something that compels people to ask you questions and begin a dialogue. You might even get a referral out of the conversation.

The Future of Healthcare event Nov.15th – all proceeds go to HELPS Intl

Brookhaven Business Alliance cordially invites you to a keynote speech; panel discussion and value add breakout workshops on “The Future of Healthcare”.   Check out our all-star lineup of industry thought leaders.  

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 Keynote Speakers: 

  • Brigadier General (Ret) Richard Ursone
  • Dr. Mike Cowan –  former Navy Surgeon General


 Moderator: Raymund C. King, MD, JD

 Distinguished Panelist: 

  • Dr. Eric Bricker – CMO, Compass Professional Health Services
  • Cary Clayborn – CEO ATB Global
  • Mark Lambright – CEO HealthPoints
  • Dr. Greg Powell – Associated Orthopedic Surgeons        
  • Henry Talavera – Hunton & Williams LLP


Additional Breakouts with Industry experts leading sessions on the following topics.   Develop questions to ask panelist.   Learn important information that affects us all.

401K – Changes in Fiduciary Responsibilities

Future of Patient Billing

Healthcare Reform

Legal Implications

Technologies Role/EMR



When: Nov. 15th 8:00A – 10:30A

Where: Brookhaven Country Club – 3333 Golfing Green Dr., Dallas, TX 75234 

Cost: $50 for Guest or $35 for sponsor members – pay at door


ABT Autologous Blood Tech

Alliance Insurance Services


CI Web Group


Cognoscape LLC

Compass Professional Services

Dallas Business Journal

Dallas Regional Chamber

Dillion Gage

DSG Benefits Group, LLC

Farmers Branch Chamber

Dr. John Maxey

Health of the Nation on KLIF hosted by Dr. Mitchell Brooks


Hunton & Williams, LLP


Munck Carter, LLP

Oasis Outsourcing

One America

Southwest Age Intervention

Dr. Steve Harris

Success North Dallas

Vatter Financial – A service of GuideStar Consulting

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Brookhaven Business Alliance Connect Luncheon Oct. 7th

Brookhaven Business Alliance

Welcome! The best networking and speakers in DFW! Brookhaven Business Alliance’s Connect Luncheon Oct. 7th. Come hear Daniel Jingwa, author of the book, “Blue Sky Thinking”. He has been a guest on BBC, PBS, etc. All are welcome to hear his speech on “Influence” to leaders and sales teams. Daniel brings fresh insights to solving problems.

Dallas Business Journal blogs on technology tips from Michael St. Martin with Cognoscape

I greatly enjoyed speaking at the North Dallas Chamber of Commerce NDCC this morning.   In the audience was Bill Hethcock writer from the Dallas Business Journal who wrote this blog post today about the event, check it out.

… here are some tips, courtesy of Michael St. Martin, chief operating officer of Addison-based Cognoscape, an IT support, Internet marketing and technology 

Technology tips can boost your biz

Windows 7 Backup and Restore

Here’s a good article by Microsoft on Windows Backup and Restore.   This is specific to Windows 7 and it’s features  with Windows Backup Restore capabilities.   Check it out.

Backup and Restore—improved for Windows 7—creates safety copies of your most important personal files, so you’re always prepared for the worst.

Let Windows choose what to back up, or pick individual folders, libraries, and drives yourself. Windows can back up files on whatever schedule you choose—just set it and forget it.

You can back up to another drive or a DVD. And if you’re using the Professional or Ultimate editions of Windows 7, you’ll also have the option of backing up your files to a network.

To back up your files

  1. Open Backup and Restore by clicking the Start button, clicking Control Panel, clicking System and Maintenance, and then clicking Backup and Restore.
  2. Do one of the following:
    • If you’ve never used Windows Backup before, click Set up backup, and then follow the steps in the wizard. If you’re prompted for an administrator password or confirmation, type the password or provide confirmation.
    • If you’ve created a backup before, you can wait for your regularly scheduled backup to occur, or you can manually create a new backup by clicking Back up now. If you’re prompted for an administrator password or confirmation, type the password or provide confirmation.


  • We recommend that you don’t back up your files to the same hard disk that Windows is installed on.
  • Always store media used for backups (external hard disks, DVDs, or CDs) in a secure place to prevent unauthorized people from having access to your files—we recommend a fireproof location separate from your computer. You might also consider encrypting the data on your backup.

Dallas Law Firm Has Seamless Windows 7 Migration…

Cognoscape is proud to have recently performed a complete “technology refresh” for Gruber Hurst Johansen Hail Shank, a leading Dallas business litigation firm. The update included new servers, desktops, and laptops, as well as Windows 7 and Office 2010. After thorough due diligence, planning, and project management, the migration was seamless. Working primarily after-hours to virtually eliminate business interuptions, Cognoscape ensured that the attorneys and staff of GHJHS did not experience the typical headaches and growing pains of such a major undertaking.

How Dropbox Saved My Bacon!

by Chad King

The meeting was set. I was ready. The proposal was done… and still on the printer in my office. Uh-oh.

But alas, all was not lost! Fortunately, I saved it in a dropbox folder that also syncs to my phone. I pulled up the latest version of my proposal, e-mailed it to my contact at the client site, she printed it for me, and my mini crisis was averted. Life on the go is good!

I preach mobile effectiveness to our clients all the time. Thank goodness I practice what I preach…

Oh, and in case you’re wondering (I would be), yes, we won the deal! I now have a great new client and a great new example of how being smart with technology makes business (and life) easier.

Cognoscape’s Michael St. Martin on KRLD last week “The Educated Investor”

Michael St. Martin, Cognoscape’s COO visited with Todd Volkman on Todd’s KRLD 1080AM radio show “The Educated Investor” last week to discuss how small and medium business owners and executives can leverage technology to increase revenues, productivity and cost savings. Listen “I had a blast speaking with Todd and hopefully explaining how to wade through the quickly changing and sometimes complex landscape of today’s technology” says Michael.   Topics covered include technology planning, back up and disaster recovery, hosted email, cloud computing, free or low cost web apps, and other nuggets of info for you.   Happy listening!

Michael St. Martin to Appear on “The Educated Investor with Todd Volkmann!”

One of  Cognoscape’s Founders, Michael St. Martin, will be on KRLD 1080 at 5:00 PM Saturday, July 9th for an appearance on “The Educated Investor.”

Michael will be sharing some great ideas on achieving cost savings through technology.

Listen to Todd each week during “The Educated Investor with Todd Volkman,” Saturday at 5:00 pm, on KRLD 1080AM.

During this program, Todd will educate his listeners on various investment subjects as well as answer many common questions from the investment world.  He will also interview local professionals and experts that bring value and timely ideas to his listeners.

IT Outsourcing Benefits

Should you be outsourcing your IT function and what are IT Outsourcing Benefits?

As you evaluate your choices and decisions in outsourcing different components of your operations, you will need to consider the advantages of outsourcing. When done for the right reasons, outsourcing will actually help your company grow and save money. There are other advantages of outsourcing that go beyond money. Here are the top seven advantages of outsourcing, some related to IT and others more generic in nature.

1. Focus On Core Activities
In rapid growth periods, the back-office operations of a company will expand also. This expansion may start to consume resources (human and financial) at the expense of the core activities that have made your company successful. Outsourcing those activities will allow refocusing on those business activities that are important without sacrificing quality or service in the back-office.

Example: A company lands a large contract that will significantly increase the volume of purchasing in a very short period of time; Outsource purchasing.

2. Cost And Efficiency Savings
Back-office functions that are complicated in nature, but the size of your company is preventing you from performing it at a consistent and reasonable cost, is another advantage of outsourcing.

Example: A small doctor’s office that wants to accept a variety of insurance plans. One part-time person could not keep up with all the different providers and rules. Outsource to a firm specializing in medical billing.

3. Reduced Overhead
Overhead costs of performing a particular back-office function are extremely high. Consider outsourcing those functions which can be moved easily.

Example: Growth has resulted in an increased need for office space. The current location is very expensive and there is no room to expand. Outsource some simple operations in order to reduce the need for office space. For example, outbound telemarketing or data entry.

4. Operational Control
Operations whose costs are running out of control must be considered for outsourcing. Departments that may have evolved over time into uncontrolled and poorly managed areas are prime motivators for outsourcing. In addition, an outsourcing company can bring better management skills to your company than what would otherwise be available.

Example: An information technology department that has too many projects, not enough people and a budget that far exceeds their contribution to the organization. A contracted outsourcing agreement will force management to prioritize their requests and bring control back to that area.

5. Staffing Flexibility
IT Outsourcing will allow businesses that have seasonal or cyclical demands to bring in additional resources when you need them and release them when you’re done.

Example: An accounting company that is short-handed during tax season and auditing periods. Outsourcing IT functions can provide the additional resources for a fixed period of time at a consistent cost.

6. Continuity & Risk Management
Periods of high employee turnover will add uncertainty and inconsistency to the operations. IT Outsourcing will provided a level of continuity to the company while reducing the risk that a substandard level of operation would bring to the company.

Example: The human resource manager is on an extended medical leave and the two administrative assistants leave for new jobs in a very short period of time. Outsourcing the human resource function would reduce the risk and allow the company to keep operating.

7. Develop Internal Staff
A large IT project needs to be undertaken that requires skills that your staff does not possess. On-site outsourcing of the IT project will bring people with the skills you need into your company. Your people can work alongside of them to acquire the new skill set.

Example: A company needs to embark on a replacement/upgrade project on a variety of custom built equipment. Your engineers do not have the skills required to design new and upgraded equipment. Outsourcing this project and requiring the outsourced engineers to work on-site will allow your engineers to acquire a new skill set.