The Benefit of Managed Cloud Migration for SMBs

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Many SMBs today are turning to cloud- based services and virtualized backup solutions as a means to mitigate downtime and recover from network failures and outages. Virtualization and cloud computing have enabled cost- efficient improved business continuity by allowing entire servers to be grouped into one software bundle or virtual server – this includes all data, operating systems, applications, and patches. This simplifies the backup process and allows for quick data restoration when needed. But migrating to the cloud or a virtualization infrastructure must also be handled with care as these new technologies still pose significant risk.

While virtual resources and hosted services reduce overall business technology expenses and improve availability, “managed cloud migration” allows for a gradual integration of a company or organization’s IT infrastructure and virtual data center to the cloud. This can alleviate many of the security and privacy fears that come with moving to a shared space while offering a more varied approach to recovery processes with more customization and control.

7 Key Areas that are Important for your Website

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thumb-3Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: “My website looks great, but I am not able to convert” or “I invested so much into creating my website, but I don’t get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website. 1. Content – Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don’t fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate. 2. Testimonials – Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers. 3. Social Media Icons – Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there – that way they will hear more about you from your fans at the social network. 4. Contact Information – Tell your web visitors how to get in touch with you. They shouldn’t have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use. 5. Tracking – Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc. 6. Loading Time – Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result. 7. SEO – Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.

cognoscape|LinkedIn

Join us on November 14th to amp up your LinkedIn profile and learn how to use LinkedIn…

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cognoscape|LinkedIn

Special Lunch Event November 14th at Bent Tree Tower II

AMP Up Your LinkedIn Profile:

Want to get more out of THE social media site for professionals?
Join us for Lunch!

  • Be Searchable
  • Be FOUND
  • Be Interesting
  • BE CONTACTED!

THE social media site for professionals is LinkedIn.

Are you getting enough “juice” from your profile?

Are the right people finding you? Do you stand out if/when they do?

Make your Profile POP! Treat your headline like a headline!

Make LinkedIn work for you…

AMP UP your profile!

Please join us in Addison for an informative lunch and learn on this valuable business tool. Lunch will be provided.

Come learn about formatting, keywords, recommendations, and more.

When:

Thursday, November 14, 2013

From 12:00 p.m. – 1:30 p.m.

Where:

Bent Tree Tower II

16479 Dallas Parkway,  3rd Floor

Addison, TX 75001

Space is limited,
Please register here

Best IT Company DFW

Cognoscape voted “Favorite IT Company” in the DFW/Addison Area!

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Just this month Cognoscape, local DFW IT Outsource and Service Provider, was awarded “Favorite IT Company” by ADDISON- The Magazine of the North Dallas Corridor’s 3rd Annual Readers’ Choice Award.   An awards ceremony was held Tuesday, July 12, at Buttons, Restaurant in Addison, Texas. Nominations for the awards were gathered this Spring and were published in the Summer 2011 issue of ADDISON- The Magazine of the North Dallas Corridor. Readers from all over the metroplex cast their votes for their favorite in each of the several categories, ranging from Business to Arts and Entertainment.

The entire voting and results process was reviewed and approved by a local accounting firm.  Readers from around the Addison and Dallas area chose Cognoscape, as their IT company of choice. During the awards ceremony, Cognoscape received this plaque (pictured left), naming Cognoscape as the “Favorite IT Company” in the North Dallas Corridor.

A little about Cognoscape.

A growing Managed Services and Technology Solutions company, now voted as “Favorite IT Company” by ADDISON- The Magazine of the North Dallas Corridor’s readers, provides professional service companies with a unique service that focuses on business continuity, data backup and recovery, hosted email and applications and leveraging technology to improve small and medium businesses. This proactive approach allows Cognoscape’s clients to focus on their business, not worrying about technology or network issues. Other services include vendor management, complete turnkey hardware, software and networked systems and a specialized technology planning approach matching the growth plans, budget and acceptance of newer computing devices and models.

If you are looking for fast and reliable IT service from an IT company that is highly favored by people across the Dallas/Addison, TX  area and focuses on improving your business through leveraging technology, call 214-377-4884  today or sign up for a free network health check.

August 5th 11:30A – “Strategic Communication through Technology”

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We took July off for the holiday but are back in full force with Curtis Thornton, founder and Chief Architect for Blue Ocean.   Curtis will be speaking on Web Video, the newest wave in building your business. Curtis explains strategic ways technology can help companies unleash their vision, reduce costs, and take relationships to new levels. As a sought after speaker, he has traveled around the country speaking on topics ranging from vision, leadership, customer service, and web video.  Read his blog at TheBlueHaze.tv Join us for exceptional networking, great chef’s table and this communication workshop for $15 pay at door (cash or check) or charge to Club Corp. account.   Register at http://www.brookhavenbusinessalliance.com/events.html