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Decreasing Business Costs and Risks of Costly Data Loss

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4We live in a 24/7 global economy that is more dependent than ever on technology. Even the technology of small and medium sized businesses (SMBs) houses sensitive digital data – employee and customer information, internal emails, documents and financial records, sales orders and transaction histories. Not to mention applications and programs critical to daily business function and services. Employees at SMBs require continuous access to the critical business data needed to meet the demands of the customers or clients they service. They even want this access while they’re at home or on the go running errands. To satisfy this demand, many companies and organizations now allow employees to BYOD (Bring-Your-Own-Device) and “do business” using their personal laptops, tablets and mobile phones. The web, Wi-Fi networks and mobile devices with robust memory and battery life have made this constant access to a SMBs back office infrastructure a reality. Regrettably this flexibility and freedom is accompanied by an ominous risk of data loss.

Just a single data loss or breach can be costly to SMBs. Data losses and leaks come with lingering continuous costs that many SMBs cannot easily shake or overcome. Revenue is lost if employee productivity and customer accessibility/service are stalled by data loss. The expenses associated with internal research and investigation, system repair and maintenance, and data security protection are another heavy price SMBs must pay. If cybercrime is involved, affected customers must be notified, the potential exists for litigation, and many customers will likely never return due to mistrust.

While corporate-level data losses are well publicized, many SMBs mistakenly believe their data isn’t at risk. This mistake can prove to be a costly one.

3Why C-Suite Management at SMBs Can No Longer Ignore Data Loss

  • Following a significant data loss, it is estimated that SMBs can lose up to 25% in daily revenue by the end of the first week.
  • According to the National Archives & Records Administration in Washington, 93% of companies that have experienced data loss, and prolonged downtime for ten or more days have filed for bankruptcy within twelve months of the incident. 50% wasted no time and filed for bankruptcy immediately. 43% of companies with no data recovery and business continuity plan actually go out of business following a major data loss. How quickly can your business be restored if critical data is lost? When was the last time backup processes were tested to ensure all data is recoverable and business operations are quickly restored?
  • A survey conducted by Symantec SMB revealed that fewer than half of SMBs surveyed backup their data each week. Only 23% of those surveyed said they backup data every day and have a business continuity plan in place.
  • The percentage of cybercriminal attacks targeting businesses with fewer than 250 employees doubled in 2012. The vulnerabilities of naïve small business owners have been noted, and hackers have now placed the proverbial bull’s-eye on these perceived weak links.

If sensitive customer data is leaked, SMBs may face overwhelming financial liabilities, which could include reimbursing affected customers and legal fees.

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Businesses today are playing on a much bigger playing field than they were two decades ago. Any SMB that trusts the security and backup of critical business data with a limited and overburdened in-house IT team, or forsakes internal IT support altogether for emergency on-call help when things go bad (Break/Fix Mentality), is playing with fire and begging to be burned.

Any disruptive or invasive technological event – even the smallest of incidents – can have an amplified impact on day-to-day business and profitability. Being proactive with data recovery solutions, and having emergency response procedures in place prior to a disruption or data disaster, is the only way to get critical data restored immediately to the data center, minimize downtime, protect customer and client data and soften the impact of such events.

Don’t let this happen to you. CLICK HERE for a free network assessment.

Michael St Martin|Cognoscape|ITServices

Keeping up with Technology – Speaker for your event?

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With the rate of technology ever increasing and the importance it has on becoming a successful business, Michael is increasing his number of speaking engagements as a value add activity to surrounding communities.   He can easily adapt his talk to the audience or topic and speaks on all things technology and how to maximize it for your desired results.   Please let us know if you are interested in having Michael speak at your upcoming meeting.   Read Michael’s full bio below.   Thanks!

Keeping up with TechnologyMichael St Martin|Cognoscape|ITServices

Michael St. Martin

Learn what’s up with the latest technology trends and how “Strategic Technology Acceleration” can rocket your business forward.  Is your technology a competitive advantage?  Do you know how to leverage Cloud Computing? Mobile Devices? Is your network secure? Michael St. Martin will provide information and real world tips that you can use immediately to make your systems an asset instead of a liability.

Michael St. Martin is an entrepreneur and founder of Cognoscape, a Business Technology company that specializes in bringing Enterprise Class technology solutions to Small and Medium Business. While Cognoscape is the newest of Michael’s successful business ventures, his experiences include executive positions with Accenture, building sales organizations with NetIQ and Permeo and adding value to multiple IPOs’ and M&A’s.   His current passion resides in assisting business owners to utilize technology and gain a competitive advantage while streamlining their business.  

Michael has spoken to audiences both large and small, always imparting insight into the latest technology and how to apply it to the audience.   “My goal as a speaker is to give the audience something to take away immediately and apply to their business that day, while entertaining them along the way,” says Michael.   So… great and timely content, mixed with Michael’s engaging style motivates the audience into action!

Cognoscape’s Michael St. Martin on KRLD last week “The Educated Investor”

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Michael St. Martin, Cognoscape’s COO visited with Todd Volkman on Todd’s KRLD 1080AM radio show “The Educated Investor” last week to discuss how small and medium business owners and executives can leverage technology to increase revenues, productivity and cost savings. Listen “I had a blast speaking with Todd and hopefully explaining how to wade through the quickly changing and sometimes complex landscape of today’s technology” says Michael.   Topics covered include technology planning, back up and disaster recovery, hosted email, cloud computing, free or low cost web apps, and other nuggets of info for you.   Happy listening!

Cognoscape Secures Law Firm Data from Loss, Virus and Potential Disaster

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Cognoscape Secures Law Firm Data from Loss, Virus and Potential Disaster

Dallas, TX (PRWEB) April 28, 2010 — In a city that’s famous for being considered the lower section of “Tornado Alley” it’s comforting to know that one of your most important business assets (data) is secure and recoverable. With uncomfortable memories of the recent 10 year anniversary of a tornado that ripped through the west side of the Dallas/ Fort Worth Metroplex in 2000, the threat of a disaster that could potentially put an entire business at risk is quite real. Thirty three businesses were damaged or destroyed in that disaster.

Ft. Worth Tornado

Cognoscape, a Dallas based Computer Services start up has secured a local law firm’s data through their sophisticated TotalCare Data Back Up and Disaster Recovery solution. With both on-site and off-site data backup and recovery, *GoransonBain, one of Dallas’s premier family law firms, is now protected from data loss, hard drive failure and major disaster. “Backing up data in and of itself is certainly not a complicated issue” states CTO of Cognoscape – Charles Tholen, “but a sophisticated system allowing for a complete and quick recovery is paramount to maintaining business continuity and keeping a business up and running.”

  • 93% of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy within one year of the disaster. 50% of businesses that found themselves without data management for this same time period filed for bankruptcy immediately. (National Archives & Records Administration in Washington)
  • 20% of small to medium businesses will suffer a major disaster causing loss of critical data every 5 years. (Source: Richmond House Group)
  • 30% of all businesses that have a major fire go out of business within a year. 70% fail within five years. (Home Office Computing Magazine)
  • This year, 40% of small to medium businesses that manage their own network and use the Internet for more than e-mail will have their network accessed by a hacker, and more than 50% won’t even know they were attacked. (Source: Gartner Group)

“The sad part is that most small and medium businesses think they are covered for Backup and Recovery but don’t have sufficient systems and/or don’t test those systems on a regular basis to know if they even work properly or not. Add to the mix, little or no security for the network itself against virus or malicious attacks and this compounds the problem.” says Michael St. Martin, Cognoscape’s COO. In addition to Data Backup and Disaster Recovery, Cognoscape has also improved the overall use of technology at GoransonBain with the latest in servers, desktops, laptops, software and applications which has streamlined the law firm’s business process and increased productivity. Thomas Goranson, attorney and managing partner at GoransonBain states that “not only do we feel better about our data security but the use of newer technology allows our lawyers to focus more on our business and our clients.”

With a number of technology solutions, all carefully chosen to ensure business continuity, Cognoscape is uniquely positioned to make a name for itself in the growing Managed Services market. “It’s been quite a ride so far, and I look forward to being able to continue to deliver to our clients the ability to make them even better at what they already do well”, says St. Martin.

For a free Backup & Disaster Recovery evaluation contact Cognoscape at 214.377.4884.

About Cognoscape – A growing Managed Services and Technology Solutions company that focuses on Business Continuity and delivering Enterprise Class Technology Solutions to Small and Medium Business. Using the latest Cloud Computing technologies such as redundant or fail over server capability, hosted Microsoft Exchange, sophisticated network monitoring & management and government grade security we allow you to focus on your business while utilizing technology as a competitive advantage.